Consumers reach for their mobile phones more than one hundred times each day to get “something” — even if only a text to mitigate their anxiety. Forrester calls this interaction "mobile moments", Google calls them “micro moments”.
Whatever you name these moments, they are basis of your next marketing battleground. There has been a shift away from simply exchanging information and content on the web to building deep relationships on mobile devices through apps – the constant companions of modern consumers.
With mobile apps now accounting for more than 90% of consumers’ time on mobile, the need for small businesses to accelerate their transition into mobile apps has never been more urgent.
Someone is exploring or researching, but not yet in purchase mode. They want useful information and maybe even inspiration, not the hard sell.
Curiosity can be triggered by anything and satisfied at any time.
People are looking for a local business or are considering buying a product at a local store. Being there means getting your physical business in their consideration set in that moment.
Our digital lives connect us to our physical world.
These may come before or after the purchase. Either way, these are “how to” moments when people want help with getting things done or trying something new. Being there with the right content is key.
We seek instruction for just about everything.
These are huge, of course. Someone is ready to make a purchase and may need help deciding what or how to buy. You can’t assume they’ll seek you out; you have to be there with the right information to seal the deal.
Mobile assists in purchases across channels.
Encourage repeat business and customer retention by adding a loyalty scheme in your app. Forget about those paper stamp cards! It's a fresh approach to rewarding your customers that turns them into your biggest fans.
Drive sales and keep customers happy with special in-app deals and coupons. Add a new deal or coupon at any time then send real-time alerts direct to your customers. Run up to 20 at a time, as your customers are 10 times more likely to redeem offers if they're on a mobile device.
Push notifications are a powerful tool, putting you front and center on a user’s personal device.
Drive higher ROI and reduce ad spending waste with our enhanced geo-locale specific targeting.
Radial Targeting: Geo fencing and targeting regions of specified radius around a particular point on a map.
Polygon Targeting: Geo fencing and targeting regions in a polygon shape (with three or more points)
When a customer decides to engage with your business over social media, they have truly accepted you and are willing to put their trust into your company.
Let your app serve as an extra distribution channel for social content while having your customers become true brand advocates. When you sync your app with social media like Facebook, Twitter and Instagram, your customers can share content and promote your business. Customers can also “share” special promotions and contests you might have and their friends/fans will see the content and be moved to download your app.
Showcasing products and services with a beautiful photo gallery or demonstrating your business in action with compelling videos, invites users to browse and watch from right inside the app. That old adage of “Seeing is Believing” gives customers that extra vote of confidence in your business.
Keeping in mind the power of visual content, make these galleries a true showcase. Presenting the “best of the best” or most compelling instructional/informational videos will not only keep the consumers interest but also appeal to their desire to share your app.